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Importance of a Solid International SEO Strategy

Top search engines vary from place to place in the world, each with its own ranking factors and best practices. For example, Google has a number of country code top-level domains (ccTLDs), each providing country-specific search results, and Bing uses to set location and language cookies. Without a reliable global and regional SEO strategy, …


Don’t Let Your Keywords Get Lost in Translation

In this article, Lingotek CEO Rob Vandenberg provides 6 tips on how to improve international SEO. Accessing customers around the world is the fastest way to drive sales and increase engagement, so to expand your reach, you first need to consider how consumers can search for your products and services across multiple channels, regions, countries …


Search Engine Optimization (SEO) – Multilingual Content Optimization to improve SERPS

Search engine optimization (SEO) is the process of helping your website improve its visibility and rank in search engines via the organic or “un-paid” search engine results pages known as SERPs. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. Achieving good results in the search engine results pages (SERPS) helps your …