Don’t Let Your Keywords Get Lost in Translation

In this article, Lingotek CEO Rob Vandenberg provides 6 tips on how to improve international SEO.

Accessing customers around the world is the fastest way to drive sales and increase engagement, so to expand your reach, you first need to consider how consumers can search for your products and services across multiple channels, regions, countries and languages.

1. To improve international SEO, please translate your keywords

Unfortunately, one area that is often overlooked is international search engine optimization (SEO) and localization of keywords. To make it easier for foreign consumers to find your product, you need to make sure your keywords are not lost in translation.

2. Localized global search engine

The first step in improving your international search engine optimization is to become familiar with a variety of international browsers/search engines that will index your website and make your pages easier to find. Determine which search engines are most popular in the area you target and adjust your SEO strategy accordingly.

Once you’ve identified your search engine, you’ll need to optimize your keywords based on your location. This process is called geolocation and makes it easier for international search engines and users to find you. Top language service providers now offer international search engine optimization services to ensure your keywords are easily searchable by country, region and language.

3. Translate keywords hidden in the code

All search engines crawl and index websites, but how they determine dependencies will vary depending on the algorithm used. For a global search, it is important that each word – even the words hidden in the code – are translated.

To translate keywords hidden in your code, you’ll need a CMS that allows you to add meta tags, URLs, and sitemap tags. Although the most important tools for improving page rank are URLs and page title tags, not all content management systems (CMS) can add these tags. Localization engineers can ensure that you don’t have problems re-importing content into CMS or successfully implementing localization files for your target market.

4. Create multiple languages, search for friendly URLs

If you don’t have an SEO language switcher for the URL language code options for your supported languages, Google may not be aware of your website in a specific language. When your site contains multiple languages, make sure the language switcher points to the correct URL. To do this, you need to create a multi-language, search-friendly URL.

5. Index image name, title and metadata

Some examples of indexable content that are “hidden” in code are URLS and meta tags. In today’s digital world, metadata is like the blank back of a printed photo. The digital file accompanying the image is the place where the information about the image is “written”: the person making the image, the image depicted by the image, the character in the image, the production location, the production time, and even the camera settings used to create it.

Similarly, when your browser search engine indexes your site, it uses keywords as “clues” to determine the content of each page. These leads are usually “encoded” into your page. This embedded information includes image names, title tags, and the like. If the title is only bold (rather than using the title tag), SEO will not select these words for indexing from the page.

The metadata at the top of the page should be indexed. It includes descriptions, abstracts (site abstracts) and keywords. Keywords are specifically used to index your site. For example, if you’re paying Google for a specific keyword, you’ll need to make sure that these words are always translated into another language in the same way. This way, search engines can find them.

For the best results, please translate as much of the indexable content as possible. In addition, you must consider any character restrictions for the most popular search engines in the target area. This is especially true when translating into languages ​​with double-byte characters such as Chinese and Arabic.

6. Use cloud-based translation software

To reach an international target audience, you need to provide multilingual content that is associated with global visitors. Today, translating dynamic global content is easier than ever. The cloud-based translation management system (TMS) will translate, localize to different markets, automatically update any changes, and continue to publish without downtime. TMS makes your website more global and simpler. It makes it easy to create multilingual content across multiple channels, even social media.

More translations will lead to higher rankings

The more languages ​​you can add to your site, the higher your global search engine rankings. This is an important reason for translating content and indexing keywords. It helps search engines rank your site higher because you provide relevant multilingual content. Properly translated tags mean that Google thinks you are important and will provide credit for your multilingual website or content.

Optimizing international SEO increases global traffic

If you want your website to resonate with consumers around the world, you need to have an optimized website that uses the latest cloud-based translation tools. Improving your international search engine optimization can increase your access to your website, drive your global brand and product awareness, and you won’t be lost in translation.

Search Engine Optimization (SEO) – Multilingual Content Optimization to improve SERPS

Search engine optimization (SEO) is the process of helping your website improve its visibility and rank in search engines via the organic or “un-paid” search engine results pages known as SERPs.

SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. Achieving good results in the search engine results pages (SERPS) helps your website gain a presence on the worldwide web, and helps potential customers find you.

Global SEO for Multilingual Websites

Search Engine Optimization for multilingual website or for specific locales (country + language + geography) goes beyond the process of translating keywords into a target language. The Arabic language is a good example of the challenges with optimizing content for just one language, culture and locale; check our blog on Arabic SEO and Localization. Several countries or regions may use the same language, but with words and phrases that have different meanings or usage based on specific locales. Your website content and keywords needs to be professionally localized and Search Engine Optimized for the specific language or region. Finally, your website should be optimized for the regional or local search Engine that is commonly used inside the market or by the language speakers.

Basic Multilingual and Global Website SEO considerations:

  • Select Local Domain name: some search engines only reference your top level domain to show results.
  • Links to the localized version: Local links from local domains in the target-language are very important. Link building is one of the most important factors for successful SEO, for both your English websites and for your translated websites.
  • Select Local Website Hosting Service: search engines look at the IP of the request and score locally (non-English) hosted domains higher than non-local domains.
  • Target local and language specific Search engines: Define which search engines are the most popular for your target online market and locales and have specific specialized Search Engine Optimizations for those search engines in order to obtain maximum results for all target language and local search engines.

Multilingual keyword research and keywords localization

For global search engines and internet users your website starts with a keyword. Selecting your website keywords is the real core of SEO process. Keyword research is one of the primary tasks that help your website content popularity in search engines versus your competition.  Simply translating keywords will NOT be effective in improving SERPs for multilingual websites on most global search engines. In addition, many times the resulting keywords derived from a straight translation will not even be the common words or phrases used by potential customers to find your products or services. Keywords and search terms are different from country to country and as well from one language to another.

GPI will conduct your multilingual keyword analysis, ranging from terminology accuracy equivalents to keyword density factor evaluation and competition analysis.

  • Client suggested keywords list as reference.
  • Keywords localization and customization.
  • Language competitors’ keywords list.
  • Keywords analysis using search engines tools.
  • Filter and rate by (business relevance, popularity, competition)
  • Testing keywords.
  • Finalizing keywords list by Prioritizes.


Pay-Per-Click is highly useful service for the website owners when they wish to market their business on Internet at very low costs. Your advertisement cost on the web will be managed to keep it very low levels. This is because you will pay only for the clicks on your website link and not for placing the ad on the web. Clearly, your financial outgo towards marketing of your website is reasonable as you pay only when customers visit your website.

At Global Seo Services, we are a prominent PPC management company. We have services from highly qualified PPC professionals who know how a pay per click campaign is going to work specifically for your website. We ensure a result-oriented approach while providing you our PPC services India with the assurance that your overall cost of the ad campaign will be reasonable and lower.


Our PPC strategy

Being a major PPC company India, we proceed on your PPC campaign project by taking a good look at your business so that we can select accurate keywords and write short content accordingly on the ads.

We manage your ppc campaign within low costs by bidding for effective keywords.

Create an ad copy that catches the attention of your customers. This involves keeping your bids Per Click at the lowest possible level. We will place right bids for the positive results.

Our PPC services

  • Setting up your PPC campaign
  • Managing the campaign
  • Enhance the paid traffic
  • Reduce your CPC
  • Create PPC landing page
  • Using the landing page for direct marketing
  • Create the ad copy
  • PPC advertising on social media such as Facebook and Linkedin
  • Keyword research for ppc campaign
  • Presenting regular analysis of your PPC ad campaign

Our PPC services are affordable, as you do not have to spend any grater amount to advertise your business on the Internet to attract the targeted customers. Our PPC management is surely less costly given the smaller budget your company may be having for launching the ad campaign. So, get started with us right away to give boost to your online business through our PPC services.


Search Engine Optimization is inevitable part of making presence felt in vast Internet where your competitors always look for ways to outperform you in online business. At Global Seo Services, we equip and power you as well as protect you from fierce competitors by keeping your website consistently to the top search result page whenever your customers use search engines like Google to locate products and services that you sell online.

We boast of a highly trained professional team of seo experts who have a proven record of delivering the desired results to our clients. This result-oriented approach makes us a prominent website optimization company that cares for utmost satisfaction of the clients. We provide white hat SEO services India with professional expertise as per the requirements of our clients.



Knowing your business – Our approach towards optimization of websites to the top pages of search engines like Google, Yahoo, Bing and others is thoroughly professional. We start by having a discussion with the client about his or her business, website and type of customers.

This helps us in arriving at the best seo techniques that we should focus on while working on the optimization projects. At every stage of the seo, we take our clients in confidence and whole of the optimization process is transparent.

Research keywords that work – We ensure a professional keyword research that helps in finding out accurate keywords. Search engine crawlers find these keywords for bringing the information to the customers. We insert the keywords in on page and off page content.

Ensure white hat seo technique – Once we know lot on how to deal with your website project, our seo professionals will adopt genuine white hat seo tools and techniques recommended by Google. We include these seo services

  • Website ranking and customer traffic enhancement
  • Generate high quality links for higher page ranking
  • Increase your sales by bringing more customers
  • Analysis of your competitors and strategy to combat them
  • Seo content writing
  • Digital marketing
  • Submitting an analysis of your website’s performance

We offer you affordable seo services that are within your budget for the website optimization, without any compromise on high quality of the services.


Global Seo Services has fast emerged up as one of the leading companies known for keeping high professional standards while optimizing websites to the top search rankings on major search engines. We understand that our clients’ business relies on our genuine efforts to first steadily bring a website from invisibility to the top page ranks of Google and other major search engines and then to maintain the ranks for years to come. High visibility of our clients’ website on search engines is the only way for them to have a steady flow of customer traffic for business. Being a proud associate of reputed Web Design By Webrex Technologies, we at Global Seo Services are equipped with the tools and expertise that give us the confidence of providing guaranteed top page ranks on the search results. As a professional seo services company, we achieve the high search engine rankings for websites only through white hat seo techniques and tools that Google has approved.