Writing for SEO is for human writing

You want to make a good first impression, stick to the actual budget, and choose the easiest and most direct goal path. Achieving these goals can improve your everyday experience and make the most of time and resources. The same is true for writing SEO optimization content. You shouldn’t be surprised that as search engine machine algorithms continue to become more complex as they learn and experience the world, their goals begin to reflect the goals of human readers.

In the past, digital marketers have used SEO strategies as a separate pillar in their marketing programs—prioritizing factors such as keyword frequency and audience relevance—to rank as high as possible in search results. However, today’s search engine algorithms are much more complex and prioritize content that matches the searcher’s intent.

In other words, these developments in search engine optimization and automated web tools actually make our marketers work easier. We no longer need to choose between creating powerful content for humans or search engines – we can now reach two audiences right away.

When you evaluate a search engine algorithm as just another member of a larger audience, you are more likely to prioritize user experience rather than high-traffic terminology. When trying to convey the importance of readers and SEO, remember: the first impression is important. You took the time to write an informative and fascinating article. Now, how do you communicate this information to your visitors so they can read the content? How do you communicate this to a search engine such as Google to assign this article to the first page?

Brain and robot budget

The budget has a good sense of financial responsibility in life. Have you considered the reader’s brain budget when writing SEO optimized content? What about the search engine’s crawl budget?

According to Steve Krug’s book “Do not Make Me Think,” you have a limited time (about two seconds) to attract someone’s interest. In this short time window, you need to convince the reader that your content is worth participating in a higher level of brain interaction. Next, consider the search engine’s Google crawl budget, which is the maximum time that the site crawler is assigned to assess the relevance of your content to the information that your target audience searches for.

Multilingual website optimization and hreflang tags

From the situation of my personal SEO service projects in the past two years, more and more companies need to do multi-language website optimization. Domestic companies do multilingual websites, mostly e-commerce companies, and want to sell products. Foreign companies also have a lot of Chinese websites, but there are not many e-commerce categories, such as big brands, study abroad/immigrants.

If there are few languages ​​involved, such as only English and Chinese websites, if the language usage is not complicated, there is no special requirement for doing SEO. English and Chinese websites can be placed on two separate domain names, or they can be placed in the same domain name. The two sub-domains can even be placed in the secondary directory, and the content and structure can be related to each other. Basically, each can be done separately. Even if the content of the page is corresponding to the translation, there is no problem in the Chinese-English translation or English translation. The content is the same, the language is different, and the search engine does not consider it to be a copy.

Sometimes the situation is complicated, the same country uses multiple languages, and the difference in the number of users is not so large, like Chinese has an overwhelming mainstream status in China, such as Canada using English, French, Switzerland using German, French, Italian. A language is also often used in many countries, and English is the most widely spoken language in the United Kingdom, the United States, Canada, Australia, New Zealand, and even Singapore.

In these slightly more complicated situations, you need to consider the SEO issues of some multilingual websites:

The same English website (or other languages), different countries or regions have their own independent domain names, although there may be some amendments, such as different spelling (British spelled colour, the United States spelled color), but the main content is the same, how Avoid being considered as copying content by search engines?
A language page is well-received, and there is a problem with another language. Can you let the search engine know where the other language version is, and improve the inclusion?
In the same country, there are different language users. How do you let search engines know which language the page is for?
Using the hreflang tag to set the language and region can help solve these problems.

The standard format of the hreflang tag is this:

<link rel=”alternate” href=”https://www.abc.com.cn” hreflang=”zh-cn” />

The hreflang tag is divided into two parts, the front is the language, followed by the region. The above label indicates that this page is for Chinese (zh), Chinese users (cn).

corresponding:

<link rel=”alternate” href=”https://www.abc.com.au” hreflang=”en-au” />

Refers to English, Australia.

<link rel=”alternate” href=”https://www.abc.co.uk” hreflang=”en-gb” />

Refers to English, the United Kingdom.

On the three websites, the above three tabs are placed, and the search engine knows that the versions for different languages ​​and regions are related, the respective URLs are, and will not be treated as duplicates.

There are a few more details to note.

The hreflang tag can be placed on different pages of the same domain name, or it can be placed across different domain names.

Hreflang can only write language part code, such as:

<link rel=”alternate” href=”https://www.abc.com” hreflang=”en” />

But you can’t just write the regional part:

<link rel=”alternate” href=”https://www.abc.ca” hreflang=”ca” />

The above is invalid, only the area code ca, will not be automatically judged to be English or French.

All hreflang tags are added to all language pages to form mutual confirmation. The Chinese page indicates that it is Chinese and indicates where the English version is. The English page also confirms that it is in English and the corresponding Chinese version is where.

The code representing the language is to comply with the ISO 369-1 standard, and the code representing the region is to comply with the ISO 3166-1 Alpha 2 standard. When writing code, it is best to check the official website, don’t take it for granted. For example, as mentioned above, the UK region code is GB, not UK, and the domain name suffix is ​​not the same.

The Chinese language code is ZH, not CN. This is valid:

<link rel=”alternate” href=”https://www.abc.cn” hreflang=”zh” />

This is invalid:

<link rel=”alternate” href=”https://www.abc.cn” hreflang=”cn” />

As another example, the Japanese page of a recent customer is written like this:

<link rel=”alternate” href=”https://www.abc.co.jp” hreflang=”jp” />

This is wrong. As mentioned earlier, you can only write language code, but the Japanese language code is JA, not JP.

For another example, the Korean language code is KO, not KR, although the Korean regional code and domain name suffix is ​​kr.

BrightonSEO September 2018: Injecting the future with SEO maturity

We are all told that ‘sharing is caring’, especially in imparting knowledge – an SEO event in Brighton is all heart

If you want to stay relevant at work, attending events and courses is absolutely essential, and every year, as more professional meetings appear in every corner, the opportunities for UK marketers will increase.

However, for those who process data often, it must be BrightonSEO – and the second run in 2018 seems to be no exception.

What is BrightonSEO?

BrightonSEO is a two-day search marketing campaign, not surprisingly, it took place in a seaside resort in South London. It happens twice a year and attracts thousands of marketing experts from around the world. On the first day, BrightonSEO combines hands-on training seminars with some of the best combinations in the search marketing business to provide a more traditional meeting experience and a great presentation timeline the next day, making it the most comprehensive event of its kind in the UK. one.

The conference theme is diverse and offers something for everyone. This Friday’s telegraph selection includes marketing in the era of artificial intelligence search, using Google Data Studio to automate search engine optimization reports, and staying smart in digital marketing efforts (no doubt Many people are keen to learn).

Before the September show, we interviewed Kelvin Newman, founder of BrightonSEO, for a preview.

As early as April, you put most of the meetings in the auditorium of science fiction bicycles. What budget do you have this time?

We tried to give each event a slogan, so in April’s BrightonSEO, it was “SEO will never die.” This time we chose: “Understanding algorithms, understanding the future”, so we certainly hired a DeLorean Time machine that went back to the future style. This will be the pride next to the main stage.

Kate Middleton reclaimed another dress for friend Sophie Carter’s wedding

Kate Middleton reclaimed another dress for friend Sophie Carter’s wedding

Dressing for someone else’s wedding can be incredibly daunting. Even if the bride and groom do not have strict dress code, there will always be self-evident rules of etiquette, such as not wearing white (or anything that might be mistaken for white), or any nightclub that looks good. Fortunately, a frequent wedding called Kate Middleton makes you happy. If you’re not sure what to wear at the upcoming wedding, just take a page from her book and try something real: On weekends, the Duchess of Cambridge reclaims a suit to join her family and friends. Sophie Carter’s wedding.
According to People, in July last year, when Middleton, Prince William, Prince George and Princess Charlotte visited Berlin, her blue Catherine Walker & Co coat was released. Of course, she added some accessories to make it more suitable for the wedding: for her friend’s important day, she put on a large corolla made of blue roses, which is a clever nod to her daughter’s bridesmaid corolla. She also wore a satin-blue clutch and offset all blue with silver necklaces and earrings.
As people have pointed out, this is almost Kate Middleton’s wedding technique to ensure that news reports about her wardrobe have never obscured the bride. In May, for the wedding of Megan Marker and Prince Harry, Sarah Burton wore a light yellow (not white!) coat dress for Alexander McQueen, who had previously passed twice: the baptism of Princess Charlotte. Queen’s birthday. Although this may sound a lot, according to Harper’s Bazaar Australia, Day Birger et Mikkelsen has another dress – a cream coat – she has participated in three weddings before becoming a member of the royal family.

This fall, we are doing a case for a floral dress.

From tartan to paisley, choose a print, which is probably a trend. Considering that autumn is almost here, this is not surprising. But if there is a popular print that makes us a cycle, it is floral. Everything we’ve learned about fashion puts flowers next to gingham and polka dots – like something you should give up until spring comes back. However, if you have not finished your summer cleaning, please adjust it. Florals is making its debut and trusting us, you won’t miss it.
Say goodbye to sweaters and jeans this fall. To be honest, we are not ready to replace the collection of dresses we have been cultivating throughout the summer. As the weather is more refreshing and wearing a piece of clothing, we will provide you with every piece of floral work we are committed to in the quarter. Did the prairie dress attract your attention? What mod? Since the fall did not officially start for a few days, it is time to start a new and improved fall wardrobe.