You want to make a good first impression, stick to the actual budget, and choose the easiest and most direct goal path. Achieving these goals can improve your everyday experience and make the most of time and resources. The same is true for writing SEO optimization content. You shouldn’t be surprised that as search engine machine algorithms continue to become more complex as they learn and experience the world, their goals begin to reflect the goals of human readers.
In the past, digital marketers have used SEO strategies as a separate pillar in their marketing programs—prioritizing factors such as keyword frequency and audience relevance—to rank as high as possible in search results. However, today’s search engine algorithms are much more complex and prioritize content that matches the searcher’s intent.
In other words, these developments in search engine optimization and automated web tools actually make our marketers work easier. We no longer need to choose between creating powerful content for humans or search engines – we can now reach two audiences right away.
When you evaluate a search engine algorithm as just another member of a larger audience, you are more likely to prioritize user experience rather than high-traffic terminology. When trying to convey the importance of readers and SEO, remember: the first impression is important. You took the time to write an informative and fascinating article. Now, how do you communicate this information to your visitors so they can read the content? How do you communicate this to a search engine such as Google to assign this article to the first page?
Brain and robot budget
The budget has a good sense of financial responsibility in life. Have you considered the reader’s brain budget when writing SEO optimized content? What about the search engine’s crawl budget?
According to Steve Krug’s book “Do not Make Me Think,” you have a limited time (about two seconds) to attract someone’s interest. In this short time window, you need to convince the reader that your content is worth participating in a higher level of brain interaction. Next, consider the search engine’s Google crawl budget, which is the maximum time that the site crawler is assigned to assess the relevance of your content to the information that your target audience searches for.