When you first enter the world of search engine optimization (SEO), you may be afraid of the large amount of content you want to learn. You know that many professional optimizers have been used in games for more than a decade and are constantly learning new things because Google has introduced new updates.

Obviously, there is a learning curve to start with, and when you go beyond this, you need to catch up with all new tactics and strategies.

But before you feel too stressed, you should understand that although SEO involves many components, each component itself is not particularly complicated; if you break SEO into its core foundation, it can actually be learned.


So which SEO basics should you learn first?

1. The overall situation. Before you start using your personal skills and strategies, take a step back and learn about the “big picture” of SEO. The goal of search engine optimization is to optimize your site to rank higher in searches related to your industry; there are many ways to do this, but almost everything comes down to improving your relevance and authority. . Your relevance measures how well your content is appropriate for incoming queries (and can be adjusted through keyword selection and content creation), and your permissions measure Google’s credibility for your site (through inbound Make improvements) links, brand mentions, high quality content and reliable UI metrics).

2. Domain permissions and page permissions. Next, you should understand domain permissions and page permissions, and how they predict the search ranking of your site. This is the basic idea; the domain name permissions for your site are the exclusive scores provided by Moz, indicating that your domain name is “trustworthy.” It is calculated based on the number and quality of inbound links to your website. The higher it is, the higher the ranking of all pages in your domain may be in organic search results. Page permissions are very similar, but specific to the page, you can use it to design a link architecture that strategically supports some of your pages instead of others. Permissions depend on the permissions and number of inbound links.

3. General site optimization. Live optimization is a set of strategies, most of which are easy to implement, designed to make your site more visible and searchable. These strategies include optimizing your title and meta description to include some of the target keywords, ensuring that your website code is clean and concise, and providing sufficient relevant content on each page. I have a large list of live SEO tactics that you can view here.

4. All aspects of content marketing. While content marketing can be seen as a unique strategy, I think it is an essential element of the SEO process. Only by developing high-quality content over time can you optimize your target keywords, build the authority of your website, and plan a loyal, recurring audience. Before continuing to use other components of SEO, you should at least understand the basics.

5. Link building. In some ways, customer publishing – a popular strategy for building links, and many other benefits – is just that content marketing is applied to external publishers. The goal is to create content on an external website, build your personal brand and company brand, and create opportunities to link back to your website. There are only a few strategies for building high quality links, and you should learn and understand.

6. Measurement and analysis. Unless you know how to measure results, interpret the results, and use analysis to make meaningful changes to your approach, you won’t go too far in SEO. The best tool for this job is still Google Analytics, especially if you are a game novice. Take the time to try out different metrics and reports and read the Google Analytics Knowledge Base article. There is an in-depth world sneak.

7. Keyword research. Target-specific keywords are not as important to the success of search engine optimization as they used to be. Now Google search is driven by semantics and contextual understanding, but you should still be able to recognize head keywords (short, high-capacity keywords) and long- The goal of the tail keyword (longer, conversation, small batch keywords) is to guide the direction of the campaign.

8. Technical SEO. Technical search engine optimization is one of the most daunting parts of the SEO knowledge base, but it is essential. Don’t let the name scare you; even if you don’t have any programming or website development experience, you can learn the most technical elements of SEO. For example, you can easily learn how to update and replace your website’s robots.txt file, and with online templates, you should be able to effectively integrate your sitemap.

9. Troubleshooting and adjustment. In your previous years as a search optimizer, you will almost certainly encounter the same problems and challenges as others; your rankings will be stable and you will find duplicate content on your site, you may see significant Rankings fluctuate. If you don’t want them to degrade your campaigns, you’ll need to know how to diagnose and resolve them. You don’t have to learn the nine SEO basics in order, but they should represent the first nine things you learned in SEO. Once you put them under your belt, let out a sigh of relief; search engine optimization will suddenly become more approachable and you will have a good grasp of the basics. Remember; SEO theory is perfect, but if you want to hone your skills and learn more about SEO implementation, you need to put these theories into practice.

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