Biz Smarts: Make your company’s website a critical asset

Sarah Travis, Google’s director of commercial and industrial marketing, recently released some eye-opening data showing how B2B buyers have dramatically changed their research and buying behavior over the past five years.

Her and my conclusions point to the importance of the company’s website.

Twenty years ago, most CEOs thought their website was not just a company fact sheet, so it was not a high priority. Today, too many CEOs don’t realize that their website may be their company’s most important revenue-generating asset – and the only 24-7 job site.

Buyers first research you online

Travis claims that two-thirds of purchasing decisions are first influenced by the digital world and that this is growing. When we are looking for something, we all go to Google. The first search is usually done on a generic product name and descriptor, after which only the buyer begins to hone on a particular brand.

Where is your product displayed on Google? why?

Google’s business goals are simple: complete all searches on Google. This happens only when Google can quickly find the best answer to the search bar somewhere on the Internet.

The key is: For sites that are interested in your business being the best answer, your site must make it easy for Google to provide you with one of the best (page 1) answers. Are you doing everything you need to do to achieve this? If not, you really need some competent SEO advice, and better yet, the ongoing SEO service relationship.

By the way, Amazon is changing something. Mary Meeker’s latest Internet Trends report shows that more people are doing product searches on Amazon, not Google and other search engines, because B2C customers can now buy.

If/when they arrive at your website, will they stay?

Google is critical to potential customers requesting all of Google’s terms/phrases/questions to reach the “first page” rating, but this is only the first step. What happens when your potential customers arrive?

Your Business Is In Dire Need Of SEO Services

Many companies and brands know they need search engine optimization to cover digital assets. The rewards available will help them grow and expand the company. SEO will excel in improving overall search capabilities and site visibility. But how much do you know about real value? Why do you think people pay more attention to SEO and its functions rather than focusing on their general business? There are some reasons why it is easy to provide some clarity on this issue. Regardless of the size of your business or the size of your industry, SEO can take your business to a whole new level.

The importance of organic search is usually the source of major website traffic:

Organic search has always been an important part of the performance of commercial websites. It is also a key component of the buyer’s funnel, helping users complete engagement or conversion.

Marketers clearly know that Google has a large portion of the search market compared to other competitors such as Bing, Yahoo, and Yandex. But that doesn’t mean other search engines can’t contribute to the brand’s visibility. They will, but not quite like Google, occupying around 75% of the entire search market.
Google is one of the world’s most popular email providers with more than 1 billion users. YouTube takes the second place.
Highly visible and trusted by many people, working with Google will help your business grow. High quality websites and SEO can quickly support the development of the brand. Therefore, proficient in organic search SEO points can help you a lot of time.
SEO is great for building credibility and trust:

The primary goal of experienced search engine optimization is to create a lasting foundation for promising websites with a practical and clean user experience. It makes the site easy to discover by the trust and credibility of the brand and current digital assets.

There are multiple elements for establishing Google-related permissions. In addition, authority accumulates time by adding features such as positive user behavior, high-quality backlink profiles, optimized page elements and content, and machine learning signals.
Building authority does not limit the service to the brand, but more. But the problem is that building credibility and trust overnight is quite difficult. The Authority will take some time to complete.
It takes a lot of effort, patience and commitment to build a brand as an authority. However, the service is further dependent on providing high quality and valuable services or products to enable customers to trust the brand.
Better SEO user experience:

Everyone wants to get the most visibility and a better organic ranking. However, few people realize that the best form of user experience may be the main part of getting the results. Google knows how to interpret a favorable or unfavorable experience. The positive experience of the user is indeed a necessary condition for the success of the website.

Customers know their requirements very well. If they can’t find it, it can cause problems and force performance to suffer. Google has now become a answering machine, providing users with popular data on SERP. The main purpose is to provide users with the information they are looking for in fewer clicks. Premium SEO from www.whitenoisedigital.com/baltimore-seo/ adds a positive user experience that will leverage it to support the brand.

Increase traffic, engagement, and conversions with local search engine optimization:

With the rule of mobile-based traffic, local search has become an important part of small and medium-sized businesses. It helps to optimize the digital properties near the designation to help people find your site quickly. This brings them closer to the deal.

Local SEO practices are more focused on designated cities, towns, states, and even regions. The main purpose is to create a viable medium for the brand’s messaging on localized channels.
SEO experts solve this problem by optimizing the brand website and its content, including backlinks and local citations. It is further applicable to local listings, related to the business sector or brand and its location.
In order to add engagement at the local level, experts have the opportunity to start optimizing the knowledge chart panel, social media profiles and Google My Business listings, which is an important start.
Need to place great emphasis on current user reviews on Google and other comment-based sites. It depends entirely on the industry.
Affect your current purchase cycle:

As we all know, customers can conduct research well. From the perspective of any buyer, it is one of the important advantages of the Internet.

Thanks to the SEO strategy for delivering breakthrough service or product news, good trading and reliability, and the importance you can provide to your customers.
This step will have a good impact on the buying cycle and is a positive and correct way of doing it. You need to see the brand in the area where people need it most to connect properly. Local search engine optimization helps raise awareness and allows potential customers and businesses to find answers and provide solutions. SOO practices are regularly and thoroughly updated: It’s great to implement SEO strategies on brand websites and current digital assets. However, if it is based on short-term participation and the site has not been re-evaluated over time, a threshold may be reached, as there may be obstacles and the site will never improve. The development of the search world is based on Google’s discretion. It requires constant monitoring of change, which is ahead of the competition. Try to stay active and control some important algorithmic flexibility is perfect to help your brand grow. Google does have thousands of algorithms every year. Once you change the site according to the algorithm, it’s hard to get back to the original state. SEO experts will ensure that such tasks are avoided. Understand the network environment: By understanding SEO, you will have the opportunity to understand the Internet environment. Since the WWW is always on the verge of change, you need to update. To master SEO, you must make major changes first and then start researching it.

Small Business SEO Checklist: 11 Ways to Improve Rankings Today

Small Business SEO Checklist: 11 Ways to Improve Rankings Today

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SEO is not easy for any company.

But SEO is especially complicated when you have limited time, money and other resources.

For small businesses, it comes down to one problem:

What can we do today to help improve our rankings?

Great organic rankings won’t happen overnight.

However, there are at least 11 things you can focus on to start moving needles for your small business.

The following SEO list for small businesses will help you prioritize SEO tasks.

This includes:

The problem to be solved.
Why is this important?
The tool to use.
The time commitment involved.
1. Identify the problem you are solving for your customer
Before entering SEO, you must first understand the nature of the services your small business provides to your customers, according to the current Chris Luttjohann.

E.g:

How, when and where do customers determine that they need your product or service?
Use your mobile phone to stay away from home? Is it using a desktop or tablet at home?
Is it a personal desire, such as eating food or taking a good time?
Or is it caused by destructive events such as family or personal problems?
These issues affect the language that customers use to find business.

This information will drive your keyword research and content creation, as well as other tasks.

Use tool: whiteboard
Time participation: medium

2. Fix your technical SEO issues
Your small business website may look good – with great graphics, colors and fonts.

But if there are technical issues under the hood, it may affect your rankings and traffic.

Take the time to fix the basics before starting content or linking activities.

You need a reliable website structure so that search engines can properly crawl and index your pages.

Some of the most common technical SEO issues with:

speed.
The content is repeated.
Broken chain.
Improper use of canonical link elements.
Unoptimized page.
For more information on how to review your site, please read this article: The Ultimate SEO Review Checklist.

Tools: SEMRush, Google Search Console, GT Metrix, Siteliner and Screaming Frog
Time participation: high

3. Optimize your page
Page optimization is more than just placing keywords on the page.

You must develop high-quality content with the right structure for the natural characteristics of the target keyword.

Use all reasonable (ie non-spam) opportunities to properly add your target keywords to your website.

Otherwise, you will miss important ranking signals.

In other words, you have to optimize your:

title.
Meta description.
Body content.
Kevin Chow with Digital Current takes it to the next level. When optimizing and building content, you should consider terms or locales that communicate with your audience.

For example, in Washington State, you will use “Tri-Cities” instead of Kennewick, Richland and Pasco.

For more information on page optimization, read the following article: Why keywords are still very important to SEO.

Use tools: SEMRush, SpyFu, Google search console, keywords everywhere
Time participation: high

4. Optimize Google My Business
Google My Business should be the focus of any small business. It is free, easy to update, and can have a major impact.

The first step in optimizing your My Business listing is to claim and verify it: https://www.google.com/business.

Be sure to fill in as many fields as possible and add photos and videos to enhance your listing.

Your category selection is very important. Be sure to choose the right category for your business.

If you want to get more advanced services with Google My Business, take the time to create questions and answers.

what does that mean?

In local search results, there is now a section where people can ask questions and get answers.

As a small business, you must always have these issues. Create your own questions and provide answers.

Here’s how these questions appear in local results:

Target Google My Business listing

Mike Blumenthal wrote a great guide about these Q&As, which is worth the read: The Big Guide to Google Questions And Answers (Q & A).

Tools to use: Google My Business
Time involvement: Low

5. Find out what the competitor is doing and do better
Online competitors may be different from competitors in your area.

For search engine optimization purposes, we focus on sites that display the top 5 to 10 locations of your Google search results for your target keywords. These are the competitors you want to analyze.

When conducting a competitive analysis, use the tool to find out:

What is the ranking of these websites.
How many pages did they index?
Their website structure.
The quality of their backlink profile.
In addition, we know that page speed is a factor in Google’s ranking algorithm.

Therefore, run its landing page with the Page Speed ​​tool. Look for weaknesses.

For example, are their web pages running slowly? Did they miss the keywords that they can target?

Official AdWords campaign template
Choose your industry. Download the campaign template. Custom build and convert ad copy with high clickthrough rate using exact match keywords.

 

Use tools: SEMrush, SpyFu, Majestic
Time participation: medium

6. Manage local business listings and citations
In addition to Google My Business, you also need to control the accuracy of your local business data.

Consistency is critical.

Data aggregators (for example, Neustar Localeze, Factual) share information about local businesses, including names, addresses, and phone numbers (NAPs).

Make sure your company’s NAP information is consistent and accurate. Local business listings and citations (that is, merchants mentioned online) can help you improve your local presence.

The best way to local directories and references is to register a service that will distribute your business NAP information.

Use tools: Yext, BrightLocal, WhiteSpark
Time participation: low

7. Get a link from the website in your area
Most small business owners never consider links.

However, getting links to your site can help improve your rankings.

This could mean more sales and more customers.

My attitude towards “link appeal” has always been a propaganda point:

What can we do to promote our business, educate others, and participate in the community?

For ideas on how to get local links, check out the article, what are local backlinks and how to find them.

Use tools: Majestic, Ahrefs, SpyFu
Time participation: high

8. Add schema tags
The pattern tag sends a signal to the search engine about the page component, for example:

company name.
address.
telephone number.
Ratings.
Business hours.
This can lead to rich snippets in the SERP.

JSON-LD markup is preferred for SEO. You can see rich snippets in action within the SERP below.

Pizza Rich Snippet

Check out schema for local businesses here: https://schema.org/LocalBusiness.

Tools to use: Google Structured Data Testing Tool
Time involvement: Medium

9. Focus on getting comments
Even my kids are used to viewing comments before buying.

According to the Local SEO Guide, reviews are one of the leading local search ranking factors for 2017.

In addition, you can improve your conversions by working hard to get customer reviews and feedback.

The platform helps you organize and manage your review activities.

Alternatively, you can simply encourage customers to leave comments on the main online review site.

Use the tool: GetFiveStars.com, Yext
Time participation: high

10. Create videos and images for competing keywords
Websites require content, which means words so that search engines understand what they mean.

But the content goes beyond the text and should contain images and videos.

In fact, if you’re having trouble with competitive keywords, why not try a properly optimized video or image?

This is a point that Google’s Gary Illyes made in the following tweet:
Gary Illyes tweet optimize images

Tools to use: Keywordtool.io, SEMRush, SpyFu
Time involvement: Medium

11. Mix the organic mixture
If you are just getting started with SEO, it may take a while to see the results.

Search engine optimization is a great long-term game, but sometimes you need to start generating potential customers right away. This is really useful for paid search.

When setting up your own search engine optimization work, please reserve a paid budget to keep your potential customers progressing.

Even if you have a steady flow of natural traffic to your site, you can still consider running a paid search campaign at the same time.

Learn more about local paid search: 10 tips for getting more local customers from AdWords and Facebook ads.

Use tools: Google Auction Insights, Bing Ads keyword planning tool
Time participation: high

summary
This list is an integrated version that you can work around to improve your rankings.

Even if the list looks daunting, it’s important to only do something.

Set the goals you know you can accomplish and start working as a list.

If you are experiencing difficulties, there are enough online resources to help you find the right direction.

How Important is SEO for your Initial Coin Offering.

The website is a major means to promote the initial coin offering by implementing SEO strategies on the website from the day 1 itself.

The need to achieve search engine optimization in marketing.

Introduction
The initial coin issue or ICO can be considered a blockchain version of the initial public offering, which is completely online and global. The initial coin issuance has been opened, providing entrepreneurs around the world with many opportunities to raise funds to easily develop their projects or initiatives. Through the initial coin issuance, entrepreneurs have gained the opportunity of many investors and venture capitalists. In this Internet world, it is difficult to connect with people because of the current level of competition. Therefore, marketing initial coin products to attract people has become mandatory. Search Engine Optimization Search engine optimization is one of the technologies used by the marketing industry to keep its content ahead of others on the Internet in similar areas.

 

SEO promotes ICO
With more than 400 original coin products in 2018, how can people stand out from the crowd, most of which rely on marketing? Search engine optimization can be effectively applied to achieve this goal. By implementing a search engine optimization strategy on the site from day 1, the site should be used as the primary means of promoting the initial coin product.

 

Small video tutorials are commendable, but a sound white paper containing all technical specifications and roadmaps must be available to everyone on the website. Website layout and specifications must be highly optimized for search engine optimization and must not be rushed to make any hasty decisions. The content on the website must explain the most cutting-edge features of the project. A countdown type timer can be placed on the web page to depict the ICO’s key date. Here are some key points to think about the success of ICO marketing.

 

1. Implementing an SEO strategy on a website every day is an indirect indication to the investor that the team members are serious about the initial coin issue. A short-term implementation of a search engine optimization strategy will automatically convince investors that the company is not focused enough.

2. This strategy must be adopted to maintain future consequences, which will help create and maintain project loyal community members. A website without it is a search engine optimized website.

3. It is necessary to consistently apply the switch page link construction mechanism to the website by promoting ICO. A compelling attribute must be provided on the website and all commitments made prior to fulfillment must be ensured.

4. At any time, false promises on the website will allow investors to enter the speculative zone. After the product is offered, the page and off-page search engine optimization will experience the maintenance of the original coin product in the way people think.

5. Search engine optimization is a complex process that requires external experts in the field, and the overall cost of the SEO development process for at least 3 months is about $5,000.

6. The time range can also be extended to more than 3 months, but this is the minimum threshold. Hiring outsourced external agencies is preferred, but traditional DIY technology can also be applied by the company itself through the use of other marketing channels.

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Conclusion
The original coin offering was a revolution for entrepreneurs. Because, earlier, they were unable to raise enough investment for their projects, only a few venture capitalists existed, and they only invested in well-known projects, even if they did not need too many use cases. With the launch of the initial coin product, projects with real potential are offered with Limelight and an unbiased investment. In addition to search engine optimization, email marketing, the use of bounty programs, ICO advertising through PCC models, and the use of various social media platforms to promote ICO.

Know what Black Hat SEO Services Do – Stay Away from Them

Black Hat - Provided by OpenClipart-Vectors via Pixabay - CC0 Creative Commons - https://pixabay.com/photo-157581/

Search engine optimization services are critical to any online business that seeks to sell its services and products. As the demand for SEO increases, there are many providers that offer a wide range of services to their customers. However, if you plan to hire an SEO service, be cautious and provide information about choosing the ideal service for your purposes.

Choosing a good provider is essential, and equally important is to stay away from fraudulent SEO service providers who may convinced you to plunder your money by showing some quick results. They may use some black hat SEO techniques to showcase the initial hype, but these unsustainable strategies can not only maintain overtime, but may eventually be banned by search engines on your site.

Do SEO

In terms of page rankings, Google will change its algorithms from time to time to provide users with the best results. Similarly, other search engines will immediately upgrade their algorithms to make rankings more streamlined and accurate. Many online marketing consultants use SEO technology to ensure better rankings on search engine page results. However, this needs to be done correctly and legally to enjoy the long-term benefits of SEO.

According to Columbus SEO experts, it is important to stay away from unethical and illegal ‘black hat’ search engine optimization methods and use only ‘white hat’ technology for search engine optimization.”

Black hat SEO

Everyone is using the most basic optimization strategy while building their website:

Title and alternate text for non-text content
H1, H2, H3 tags
Meta tags and descriptions,
XML Sitemap can help Google crawler
Title tags for web pages, etc.
However, while advancing a more advanced SEO strategy, there are ways to influence your website traffic and may damage your ranking on Google SERP. These types of search engine optimization techniques, known as Black Hat technology, are now easily discovered by Google’s Panda and Penguin updates and may end up being punished.

Black hat SEO technology should be far away

1. Hide real content – Mislead search engine crawlers by showing different content to search engine crawlers and taking users to completely different pages.

2. Link Exchange – This is the previous standard practice, but now link exchange will eventually lower your site ranking. Instead, you should focus on building natural links with low quality or unrelated sites to exchange links.

3. Plagiarism – otherwise known as copying content, copying content from other sites is a worse black hat SEO technique that may end up being punished. Always try to develop unique, informative and original content for your web pages.

4. Buy Links – Links are an important SEO factor and you may find plenty of offers to buy thousands of links for just a few dollars. However, Google’s Penguin update makes it easy to find such links to buy and may punish this practice.

5. Keyword Filling – This is also an old practice, but no longer. If your site has permissions to a topic, you can naturally include as much relevant information as possible. However, relevant and irrelevantly included keywords anywhere on your page may be immediately identified as spam. Understand the ideal keyword density for your content and stick to it.

Other black hat technologies that need to be avoided are hidden text, linked farms, low quality content, fake content for search engines, over-optimization, and more. Keep it clean and act legally in SEO work, and you will definitely begin to see the sustainable results of these efforts over time.

10 SaaS Tools That Every Mid-Size Company Cannot Live Without

10 SaaS Tools That Every Mid-Size Company Cannot Live Without

As the founder of a startup that has evolved into a mid-sized company, I have been looking for tools that will give us an edge.

How does your company compete as a small or medium-sized business or a medium-sized company with a large company with more than 100 employees in your industry. In some cases, will your number of employees exceed your thousands?

In order to have the opportunity, you need to invest wisely in SaaS tools, which will help you automate and streamline your tasks to work as efficiently as possible. Over-investing in the wrong software or not having enough software to invest in the right software can hinder the growth of small companies.

Today, let me take a look at the tools that make our lives easier. The software solves our headaches and saves us time, enabling us to achieve more success in our business areas, which include the highest level of profitability.

I asked my staff and several of our customers to help us compile a list of SaaS tools that they simply could not survive.

This is what we came up with.

1) Mailcontrol
Spymail security solutions are critical to small businesses. Spymail is an email that contains hidden tracking code that collects metadata about your email participation and forwards it back to the sender, violating your privacy. Competitors, marketers, intelligence analysts and customers often send Spymail to gain unfair informational advantages.

Companies such as Google and Microsoft need to protect against this neglected attack vector when dealing with traditional viruses, spam and phishing attacks in their cloud solutions. Mailcontrol’s products protect your business from such espionage.

2) Microsoft O365
James Brown once sang “This is a Microsoft world.” Not true, but this sentence is true. Microsoft remains the king of information workers, and Office 365 provides companies with all the applications that three generations of workers use in a convenient, stable platform.

At a very low cost, you have access to the desktop and mobile versions of all your apps. When working with Onedrive, you can collaborate with colleagues wherever you are.

3) Salesforce
When Mark Benioff and Parker Harris founded Salesforce in 1999, it was doubtful that anyone other than them thought it would revolutionize global sales. Salesforce is a tool that helps sales representatives stay organized while providing insight and security to the company. Since sales are a high-volume location, being able to record the activities taken by the exchange is a huge benefit for small companies.

4) LinkedIn
From the web to recruiting or building a brand, LinkedIn should be the first stop for anyone who wants to market their company digitally.

Some people may ignore new social features added by LinkedIn, such as commenting on news articles on the site. However, this can be filtered as another layer when a candidate needs to be screened.

5) Xero
Xero is an award-winning accounting tool. Xero is fast and flexible, but it also supports many new payment options such as PayPal and Stripe. Xero’s collaboration features and mobile access are also great. All of this is supported by top security.

While traditional bookkeeping software is already online, you can see the difference between modern young platforms like Xero and trying to integrate traditional on-premise software features into SaaS.

6) TriNet
This tool will help you automate certain HR tasks, expenses and retirement from a convenient platform. For small companies with systems, to eliminate the complexity of a medical plan, payroll deductions allow you to focus on core business functions. At PlanningEdge, we value customer success and support models. TriNet excels at this.

While other companies have more visibility, having real talent can successfully implement a human resources plan.

7) Fiverr
Marketing / Advertising as a Service. Fiverr is an excellent service that gives your company access to some of the best content producers and marketers in the “gig economy”. Fiver’s rating and commenting system is the best we’ve ever seen.

In addition, Fiverr has raised its rankings to the highest level, and Fiverr Pro plans to enable many companies to complement their resources with the best people in the marketing industry.

In fact, the elites in the “performance economy” tend to Fiverr.

8) LastPass
Data breaches are usually caused by the inconvenience of the end user. Use all the applications and tools your team uses every day to get their work done, they will be responsible for tracking many passwords. LastPass users can safely store data and access it whenever they need it. Your team will no longer waste time trying to remember passwords and perform password resets.

9) SE ranking
If your company can’t find it on the internet these days, you won’t last long. SEO is still a key feature to the success of every company. The SE ranking gives you all the tools your company needs to manage your SEO in a cost-effective manner. Using SE rankings your company will be able to track your page ranks, improve your page search engine optimization, discover your keywords, monitor backlinks, conduct strategic competitive analysis and more.

10) WaveThere may not be more important than managing company cash flow. This accounting software helps small teams use their efficient, cost-effective and easy-to-use tools to handle their financial situation. The wave eliminated the pressure on bookkeeping and payroll. About the author: Benjamin K. Walker is located in Denver, Colorado Transcription Outsourcing, LLC founder and CEO. Ben is an expert in helping the company grow by leveraging the services of freelancers and contract employees. He often plays podcasts and appears on major publications such as Forbes, entrepreneurs and corporate magazines.

The First 9 Things You Should Learn In SEO

When you first enter the world of search engine optimization (SEO), you may be afraid of the large amount of content you want to learn. You know that many professional optimizers have been used in games for more than a decade and are constantly learning new things because Google has introduced new updates.

Obviously, there is a learning curve to start with, and when you go beyond this, you need to catch up with all new tactics and strategies.

But before you feel too stressed, you should understand that although SEO involves many components, each component itself is not particularly complicated; if you break SEO into its core foundation, it can actually be learned.

 

So which SEO basics should you learn first?

1. The overall situation. Before you start using your personal skills and strategies, take a step back and learn about the “big picture” of SEO. The goal of search engine optimization is to optimize your site to rank higher in searches related to your industry; there are many ways to do this, but almost everything comes down to improving your relevance and authority. . Your relevance measures how well your content is appropriate for incoming queries (and can be adjusted through keyword selection and content creation), and your permissions measure Google’s credibility for your site (through inbound Make improvements) links, brand mentions, high quality content and reliable UI metrics).

2. Domain permissions and page permissions. Next, you should understand domain permissions and page permissions, and how they predict the search ranking of your site. This is the basic idea; the domain name permissions for your site are the exclusive scores provided by Moz, indicating that your domain name is “trustworthy.” It is calculated based on the number and quality of inbound links to your website. The higher it is, the higher the ranking of all pages in your domain may be in organic search results. Page permissions are very similar, but specific to the page, you can use it to design a link architecture that strategically supports some of your pages instead of others. Permissions depend on the permissions and number of inbound links.

3. General site optimization. Live optimization is a set of strategies, most of which are easy to implement, designed to make your site more visible and searchable. These strategies include optimizing your title and meta description to include some of the target keywords, ensuring that your website code is clean and concise, and providing sufficient relevant content on each page. I have a large list of live SEO tactics that you can view here.

4. All aspects of content marketing. While content marketing can be seen as a unique strategy, I think it is an essential element of the SEO process. Only by developing high-quality content over time can you optimize your target keywords, build the authority of your website, and plan a loyal, recurring audience. Before continuing to use other components of SEO, you should at least understand the basics.

5. Link building. In some ways, customer publishing – a popular strategy for building links, and many other benefits – is just that content marketing is applied to external publishers. The goal is to create content on an external website, build your personal brand and company brand, and create opportunities to link back to your website. There are only a few strategies for building high quality links, and you should learn and understand.

6. Measurement and analysis. Unless you know how to measure results, interpret the results, and use analysis to make meaningful changes to your approach, you won’t go too far in SEO. The best tool for this job is still Google Analytics, especially if you are a game novice. Take the time to try out different metrics and reports and read the Google Analytics Knowledge Base article. There is an in-depth world sneak.

7. Keyword research. Target-specific keywords are not as important to the success of search engine optimization as they used to be. Now Google search is driven by semantics and contextual understanding, but you should still be able to recognize head keywords (short, high-capacity keywords) and long- The goal of the tail keyword (longer, conversation, small batch keywords) is to guide the direction of the campaign.

8. Technical SEO. Technical search engine optimization is one of the most daunting parts of the SEO knowledge base, but it is essential. Don’t let the name scare you; even if you don’t have any programming or website development experience, you can learn the most technical elements of SEO. For example, you can easily learn how to update and replace your website’s robots.txt file, and with online templates, you should be able to effectively integrate your sitemap.

9. Troubleshooting and adjustment. In your previous years as a search optimizer, you will almost certainly encounter the same problems and challenges as others; your rankings will be stable and you will find duplicate content on your site, you may see significant Rankings fluctuate. If you don’t want them to degrade your campaigns, you’ll need to know how to diagnose and resolve them. You don’t have to learn the nine SEO basics in order, but they should represent the first nine things you learned in SEO. Once you put them under your belt, let out a sigh of relief; search engine optimization will suddenly become more approachable and you will have a good grasp of the basics. Remember; SEO theory is perfect, but if you want to hone your skills and learn more about SEO implementation, you need to put these theories into practice.

Top 7 Essential Questions to Ask When Hiring an SEO Company… And 3 Costly Pitfalls to Avoid Read

Hiring the right SEO company can be one of the most important business decisions you will make. The right SEO company can help your business dominate search engine rankings and deliver consistently highly targeted traffic to your website with zero cost per click.

However, hiring the wrong SEO company may cost you a lot of money. In addition to the fees you will pay, a bad SEO strategy can cause your business to suffer a loss of revenue and can seriously damage your company’s brand, not to mention damage to your professional reputation.

What key credentials should you look for in SEO? What questions should you ask to help you determine if they have the industry experience, talent and technology needed to grow their business? How can you be sure that their strategy will not put your business on Google’s blacklist?

Here are the top seven questions to help you hire the right SEO company and avoid some costly pitfalls.

#1: Who will be my designated contact?
It is unlikely that someone who sells you will perform your SEO work or act as your daily contact.

 

A professional SEO company will assign you at least one designated contact, who will provide you by phone, email or in person. You may find it helpful to specify a contact in or near your time zone. It is required to pre-describe the contacts you specify and their location to ensure that you can work together.

The idea of ​​a blog post. Questions about PPC activities. Reverse the design of competitors’ SEO strategies. A new product or service to add to the site. These are just a few of the topics that your service specialist should discuss with you often.

#2: How long does it take for SEO to produce results?
Achieving top organic search engine rankings for competitive keywords takes time, technical experience, cutting-edge tools, hard work, and creative thinking that is often out of the box.

To avoid disappointment, the smart move is to work with an SEO company that is willing to conduct pre-technical analysis and competitive keyword research on your website. Then provide you with an honest assessment of reasonable goals and a clear plan of action.

Google SEO Company

Google clearly stated that no company can guarantee its search engine ranking first. Any company that makes such a commitment either deliberately misleads you or is powerless. Either way, they will let themselves (and you) fail.

 

An honest assessment of the competitiveness of the target keywords and the time and effort required to achieve top organic search engine rankings.

#3: Can you tell me a case study of real customers in related industries?
Ask SEO companies to share their true performance results for businesses like yours. If all of their case studies are related to dentists and you run a contract business, they may not be for you.

View the results and statistics of these case studies. Google Page 1 ranking is a good start, but it will also look for website traffic, potential customers and quality conversions.

In addition to star ratings, you should be able to read feedback from actual customers, whether on the company’s website, on Google, or through Clutch.co, the leading review site for verified agents. Read feedback from customers who share with the company.

#4: What is included in my proposal?
Before signing a contract, you should be able to receive a proposal that outlines the current state of your site and the clear SEO strategy that the company plans to implement.

The first step in this proposal is technical SEO auditing, which reveals technical errors that might prevent your site from getting the highest SEO rankings. Their SEO experts will correct these errors and tweak your website for optimal performance.

#5: How familiar is SEO with your industry?
Your SEO company should be able to understand the unique demographics and needs of your business in digital marketing. For example, if you are a local B2C business in a small town, your SEO strategy should focus on Google Maps results for keywords related to your product or service. If you get traffic without potential customers who are conversions or non-conformities, you may need to re-evaluate your partnership.

On the other hand, if you are a large national B2B company, you will need a different strategy. The SEO company you are interviewing should be able to gain insight into which marketing strategies are best for your business.

#6: Can I see the team?
In addition to the sales staff, it is helpful to meet with the team members you will work on on your account. From technical search engine optimization to content development, to link building, to performance analysis and reporting, getting the right search engine optimization requires a large portfolio of skills. Learn about the professional background of their experts. See how long they have been with the company. Have they been certified by Google Analytics? If you are using PPC, are they certified by Google AdWords?

You also want to know the daily activities of the team that handles your account. What is the role of each person? Do they focus on one thing, or do they work in multiple areas at the same time? Ideally, everyone will become an expert in a particular field. This way you get the best content, the best optimization and the best PPC management.

#7: How long has SEO been operating?
Working with a startup has its risks. You are not sure that the company will still exist after one year. A professional SEO company will be able to demonstrate a good track record of success.

Have they worked with the web design/development team?
Do they have a long-term, successful digital marketing strategy?
Do they have experience in SEO, PPC management and social media marketing?
Do they have the ability to create high quality content and turn visitors into sales?
Do they know how to use the power of social media to improve their search rankings?
If the SEO company you are reviewing cannot answer all of these questions and satisfy you without hesitation, please stay tuned. Remember, you are looking for an SEO company that will serve as an extension of your team and become a true partner for your business.

Bonus: 3 cost traps to avoid when recruiting SEO companies
Still thinking about whether you made the right decision? How can you be sure that you have chosen the best SEO company for your business? See the most common mistakes companies make when recruiting SEO companies.

#1Select quick fix
It’s easy to be tempted by an SEO company that promises quick results and offers cheap prices. The truth is that no matter how good the SEO company is, no one can guarantee organic search engine optimization results in the first month or the second month. The main search engine’s web crawler can’t work so fast. Attracting high-quality traffic – the actual conversion to a customer’s visitors – needs to work together over time.

In contrast, organizations that know about SEO will lay the groundwork for major improvements over the first 30 days and will be implemented over time. The benefits are not immediate, but they are real in terms of getting loyal customers.

#2 Hiring an inexperienced SEO company
Hiring a SEO company with little or no experience in your industry means that you may end up feeling frustrated when you spend valuable time and educate them with most of the SEO budget. They will learn your penny and eventually make mistakes that make you and your company feel embarrassed.

While SEO basics cover all industries, industry-specific keyword research, back-linking and analysis behind strategies and executions are best left to experts with prior experience in areas relevant to you.

Conversely, hiring an SEO company with prior experience in the industry means that they are not only ready to go, but also bring you new, actionable ideas to drive business growth.

#3Do not ask for analysis
Your ability to achieve your business goals is directly related to your ability to measure SEO efficiency over time. Ask potential SEO agencies about the way, time and content they provide in performance reporting. Ask to see an example.

A professional SEO company will be able to provide statistics beyond Google’s rankings and website traffic. They also track the effectiveness of your site to attract new viewers, how many visitors return for more information, how many complete forms or calls, and most importantly: how many people are converted to customers.

You may be surprised at how many SEO companies do not provide direct access to their analysis for their customers and effectively let them know nothing about the performance of their SEO program.

 

9 Reasons Why Your Business Should Invest in SEO

why-businesses-should-invest-in-SEO

In this digital age, companies have become very competitive. Marketing department
Inside the company and other outside agencies are trying everything in the sun to get more traffic to potential customers and customers. But such a huge internet exists, it is quite
The challenge stands out among the similar players in the market.

Many people think that search engine optimization (SEO) strategies will help them improve their
The searchability and visibility of the site is certainly correct, but the other benefits it provides are also generally overlooked. These nine reasons clearly explain why you should invest in SEO to take your business to the next level.

1. Organic search is the main source of website traffic
The performance of the website depends largely on organic search. It is also a key component of the buyer’s funnel and ultimately guides the user through conversion or participation. Google has a large share of all search engines, and most people who have access to the Internet visit Google at least once a day for information.

This does not mean competitors such as Yahoo, Bing, Yandex, and DuckDuckGo.
Will not affect the brand’s popularity – they will definitely do this – only Google has about 75% of the entire search market. That’s why it follows its algorithms and guidelines to keep search results important.

If you optimize the keywords that describe the content of a product or service and are sufficient for your customers’ needs, then the search engine will put you at the top, which will increase your chances of visiting your site.

2. SEO builds credibility
Search engine optimization helps build a strong foundation for modern websites, with intuitive and
An effective user experience is easy to spot in search. What’s in the top result is a vote of trust for your site from both the search engine and the audience you’re targeting, and you certainly don’t want to let them down.

Reputation has grown over time due to many optimization factors, including:

Relevant and optimized content
Quality backlink
Positive visitor response
Machine learning signal
Need patience, effort, time and commitment to make the brand an authority, if
You are doing search engine optimization and you are working hard to build the trust that customers are always looking for when making purchasing decisions. But keep in mind that, like SEO, it’s equally important to provide valuable products or services that allow customers to trust the brand.

SEO helps improve user experience
All companies that invest in SEO are only looking for better rankings and highest visibility. Few people understand that the best user experience plays an important role in turning visibility into usability.
action.

Google has developed algorithms to explain favorable or unfavorable problems
User experience, which believes that a positive user experience is a key factor in the success of a website. Therefore, if your website is developed very high, you must consider UX as a factor, which in turn can help you maintain your visitors’ participation on your website pages.

A recent example of the importance of user experience is how Google turns itself into a more answer engine to display popular data on SERPs.
(Search engine results page) for users to use. The goal is to easily provide users with the information they are looking for with fewer clicks.

Quality search engine optimization provides a positive user experience that helps brands love.

SEO drives the buying cycle
Almost everyone is doing research online today before buying a product or service. As a company that offers these products and services, this is one of your greatest strengths. Using a search engine optimization strategy, you can display messages about offers, new products/services, and accurately show them to viewers when they are ready to buy.

When a person starts a journey, he will have a wider range of searches and queries, but as he gets closer to buying, searches and questions become more specific. Knowing what people are asking and finding keywords that match those queries can help map those keywords to the content on your site that answers those queries.

SEO is relatively cheaper than other marketing methods
It’s undeniable that it costs money, but it’s relatively cheaper than other paid marketing options, and the benefits are pretty good for the brand’s bottom line and bottom line. It is not wrong to say that this is not a marketing cost, but a real business investment.

The correct SEO implementation consistent with current search engine algorithms will maintain water resources in the coming years. It can have a significant impact in the first year of action, many of which will have an impact that lasts for more than a few years.

Moreover, the more time, energy and budget for its SEO, the longer the site becomes a valuable competitor in its market, the better.

6. It is quantifiable
You can measure almost anything by setting up appropriate tracking and analysis for your website. Companies must want to know and understand where they were yesterday and where they are today in terms of rankings and overall website performance, especially when they have a team or agency that pays for it.

You can choose metrics – SERP rankings, website traffic, number of leads or conversions, and then monitor regularly to track goals. If you use an analysis tool such as Google Analytics, you can view the results globally and finer.

7. Local SEO is great for increasing reach, engagement, traffic, and conversions
As mobile traffic grows, local search has become an important part of the SMB strategy. Local SEO is designed to optimize your website and other nearby landing pages, which makes it easy for people to find you and bring them closer to the CTA.

These optimizations focus on strategies to create a viable medium for brand information delivery in specific towns, regions and states. More personalized connections, more contact opportunities, more leads, and more conversions. This includes local references and backlinks, local listings related to the location and industry to which your brand belongs.

8. SEO helps stay in the game
When everyone in your industry is hiring SEO services from experts like SRV Media
An internal team to help create and execute strategies, you must have SEO in place
Win the competition. If your business doesn’t invest, it just means that you gave up.
The game defeated you. Keeping online and higher rankings is critical to your business.

9. High return on investment (ROI)
Compared to other forms of marketing, search engine optimization is cost-effective and therefore provides a better return on investment. In this form, you invest heavily in budgets and cannot guarantee revenue. Every new page or blog or video you create today will bring lasting value to your brand in terms of cyberspace, referral traffic and domain trustworthiness.

In the online world, if you are not on page 1, you are probably not in the game. Implementing a strong SEO strategy on your website is always good for your brand and other marketing efforts.

(Disclaimer: This is a guest article submitted by Vikram Kumar on Techstory. All content and images in the article are provided to Techstory by the author of the article. Techstory is not responsible for any content in this article.)

Digital Marketing and Seo Services called Seenlyst, was launched in Malaysia and International Businesses

Seenlyst, a digital marketing and search engine optimization company based in Shah Alam, Malaysia, recently relaunched its brand from the previous name Ecomdesign to the current Teenlyst. Their services are more focused on improving website performance, increasing international business and traffic to local Malaysian businesses.

CEO and founder Joseph Yap hired experienced web developers who are committed to providing the best possible service. The goal is to create a visually appealing website that is both functional and easy to use.

Seenlyst understands the local market and its consumers very well, and with the international customers of the past and the extensive knowledge that comes with them, they can use this skill to bring global appeal to your website.

In addition, Seenlyst offers a comprehensive web design service that takes into account your preferences while using technologies that have proven effective in attracting visitors and reducing bounce rates, or the percentage of people who visit your site and leave immediately.

Seenlyst’s SEO experts are tirelessly searching for words and phrases that best describe your business or product, and it’s important to ensure that these words and phrases are searched frequently. Search engine optimization is the practice of increasing website traffic by incorporating certain words or phrases into the content of your website.